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About the Book

Beyond Strategy

Leaders know that a titanic mistake has been to focus more on crafting
strategy than implementing it. It is not a hard sell and the arguments in
the past decade combined with their staggering failure to deliver on
their strategy promises, have led to strategy implementation becoming
an integral part of discussions today.
 
In Beyond Strategy, Robin Speculand moves from building leaders awareness of the strategy implementation challenge – which was the focus of his last book Bricks to Bridges: Make Your Strategy Come Alive, published in 2004, to addressing specifically the leader’s role in successful implementation. At the core of this
 

The book, aims to address the
current void
in the field and provide the techniques and tools for leaders

role is the need for leaders to recognize that traditional attitudes, approaches, and actions are a major factor behind these dismal results. To improve the chances of success, leaders must change what they have been doing in the past.

A vast gap exits of knowledge, techniques, and tools in the field of strategy implementation. But a change is in the wind. Leaders get it. They know they must pay greater attention to the implementation and that it is not the strategy that delivers revenue, it is its successful implementation. The question many are asking is, “What do we need to do differently to succeed?” This is the focus of the book.

 
to deliver on the promise of increasing shareholder value by executing their organizations’ strategy. Each chapter highlights leaders specific actions. The book challenges many of the conventional beliefs of business and provides the framework of the Implementation Compass™. The eight best global practices from the Compass serve as chapter headings. It focuses solely on what actions leaders must take in the implementation journey. Each chapter ends with a summary called “Leaders’ Role in Implementation.” – which is also available as an iPhone app.

The book is a breakthrough in understanding leader’s responsibilities in strategy implementation.

 

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