DBS course


Making Banking Joyful: How DBS Became the World’s Best Bank

Every participant receives a complimentary copy of:


DBS Bank adopted “Making Banking Joyful” as its digitalization strategy as early as 2014. It became a passion that unintentionally turned into a rallying call for a banking industry revolution.

Under the stewardship of Piyush Gupta, Group CEO, DBS became the first bank in the world to win the top three banking award within a 12 month period—the equivalent of a movie winning the top three Oscars!

This absorbing, informative and enlightening one-day workshop explains in-depth how DBS achieved this remarkable transformation. Facilitator Robin Speculand has literally “written the book” on DBS— World’s Best Bank: How DBS Makes Banking Joyful. The workshop conveys key messages and lessons from the book. It features exclusive video with the bank’s leaders captured during his book research and consultations.


The Journey

In 2014, DBS’ board of directors gave the bank’s leadership team S$200 million to bet on digital transformation. At the time, the team was celebrating implementing the first strategy under Piyush’s stewardship—to operate at international banking standards. The team had completed Strategy 1.0, 12 months ahead of schedule. But before anyone could sit back and relax, its leaders re-engaged to implement Strategy 2.0—Making Banking Joyful.

“The first stage was relatively straightforward; I knew what the result should be to become an international bank. The second stage was tougher because no one knew what a digital bank should look like!” – Piyush

The workshop’s introduction explains why DBS moved to a digital strategy ahead of its competitors and other organizations. It reveals the secrets behind the bank’s achievements while sharing intriguing stories of how every part of the business adopted Making Banking Joyful and made it their own.

It answers the question of what a digital bank should look like.

Specifically, it addresses how DBS executed Strategy 2.0 with three strategic initiatives:

  1. Become digital to the core,
  2. Embed ourselves in the customer journey
  3. Create a 27,000-people start-up.

It also includes a case study written by Speculand and published by Singapore Management University.

This workshop is for leaders looking to understand how and why DBS Bank is so successful. Its content provides a strategic guide for an organization’s own digital transformation.

Making Banking Joyful: How DBS Became the World’s Best Bank e-Brochure

Top Link