Bricks to Bridges
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Bricks to Bridges – Make Your Strategy Come Alive
The bestselling book on strategy implementation that has sold over 22,000 worldwide.
Created your strategy? Ready to implement it? Expecting tremendous results? Great! BUT WAIT… Most strategy implementation efforts don’t work out; they fade along the way or simply fail to deliver expected results. But like the latest diet or exercise program, it’s not the plan that makes the difference; it’s implementing the plan that delivers effective results.
How refreshing! A comprehensive way for leaders in any kind of organization to make desired changes “stick.”
Because of its graphically fun presentation and thorough approach that spells out what to do, Bricks to Bridges has a way of making change seem easy. Author Robin Speculand, an expert consultant and facilitator on strategy implementation, brings his experience and solid methodology to the printed page. No excuses anymore! If you follow the Implementation Compass—a tool he created that guides the process from start to finish—you’ll see the genius in Speculand’s method.
Why is an Implementation Compass™ even needed in the first place? Because most of the energy required initiating implementation goes into designing a new strategy. Yet that effort gets wasted because the strategy is never implemented properly—a frequent occurrence.
Speculand’s style is blunt, clear and didactic. He takes no shortcuts in explaining how leaders can successfully implement the strategies they’ve created…from their launch to their review cycles to their redefinitions.
More than that, Speculand makes sure the key players implementing any strategy are in the center of the action—the employees. They’re the people who bring great ideas down to earth. This aspect makes Brick to Bridges especially practical and powerful as it addresses how to communicate with staff members what you want, reinforced by how to reward and recognize them for achieving the desired outcomes. If you apply the author’s suggestions on how to deal with different personalities, you’ll keep everyone engaged at every stage of implementation.