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The Speech

Make Your Strategy Come Alive - What to do after you craft your strategy

Five birds sit on a fence and three decide to leave.
How many birds are left on the fence?

The answer is of course ‘five’. Why? Because the birds discussed what needed to be done at their three-day offsite meeting. They developed a strategy on how to leave. They chatted about the benefits of flying off and had numerous conference calls but continued to sit on that fence. They did not do the one thing that would have made a difference: take the right action.

The same rubric can be applied to organisations and business. Most strategy implementation efforts don’t work; they fade out along the way or simply fail to deliver. Overwhelmingly, this is because most leaders spend too much time creating change management initiatives and not enough time making sure that the job gets done. Yet, it is often the companies that fully embrace radical change that are most successful. After all, where would Nokia – and for that matter Finland – be today if they had continued to focus on their original product: the Wellington boot?

‘9 out of 10 companies fail to successfully implement their strategy
to achieve the desired results.’
Bridges Seven Year Research

Make Your Strategy Come Alive is a straight-talking, highly engaging, no-nonsense presentation that will be invaluable to any business that truly wants to make implementation work. Here about how you can:

  • Know where you’re going and how to get there with the ‘Implementation Compass™
  • Find out why change management fails
  • Find out how to galvanize your workforce into action beyond a coffee mug and t-shirt
  • Learn how to recognise and deal with the office groupies, mavericks, double agents and saboteurs and that most people don’t resist change
  • Find out what works and what to avoid
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