Keynotes & Seminars

8 Practical Principles (and Two Truths) for Implementation


hands-on keynote for leaders looking to excel in execution

This keynote specifically addresses what leaders need to do differently to succeed when so many strategy implementations are failing.

Most of the published literature still dwells on why implementation frequently fails. This keynote focuses on how to succeed. It introduces eight practical principles that have evolved from over 20 years of research, consulting and the publication of seven books by the presenter.

Somewhere between planning the strategy and taking action to implement it, many leaders lose their way. What is missing? The discipline to do what needs to be done. This hard-hitting keynote explains why leaders feel lethargic when it comes to implementing strategy. The solution is to apply these practical principles for implementation:

  1. Become disciplined
  2. Take the right actions
  3. Adopt the right measures
  4. Create 90-day actions
  5. Recognize that less is more
  6. Continuously nurture the communication
  7. Craft a culture of accountability
  8. Develop a review rhythm

To reinforce these principles, examples, stories and neuroscience experiments are provided.

This keynote closes with the second truth—that is, implementation never goes according to plan. It provides various examples of this and also the opportunity for attendees to vote on which principle is most relevant to them.

The Presenter

Robin Speculand is a recognized pioneer and expert in strategy and digital implementation who is driven to transform strategy implementation globally by inspiring leaders to adopt a different mindset and approach. The founder of three companies and CEO of Bridges Business Consultancy Int, he has created the Implementation Hub, the world’s first online portal dedicated to strategy implementation. He is also co-founder of the Strategy Implementation Institute, a TEDx presenter and an  international bestselling author who has sold more than 50,000 books worldwide.


8 Practical Principles (and Two Truths) for Implementation Keynote e-Brochure

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